There is no doubt that the event yesterday on the Surface tablet garnered a great deal of positive feedback from the media. It seems to address a number of of my pet peeves about other tablets, such as communication between applications, document handling, and easy file access. And then of course there is the integrated keyboard/cover that IMHO Apple should have had.
It will be interesting to see what MS does with this. Are they creating their own proprietary ecosystem similar to Apple? I doubt if Windows will go the way of the Apple OS when it was licensed to hardware makers back in the 90s, but it seems to me that MS is finally beginning to integrate all of their major OS products into a single integrated series of offerings. Will it ever have the same cache as Apple? I doubt it. But a best case scenario would be to create the same sort of desirability that the IBM Thinkpad did for business many years ago.
Will the Surface series be positioned as a premium set of products apart from what Lenovo and others are producing? MS seems to have created a great deal of interest prior to launch using a similar approach to an Apple announcement. I suppose price and subsequent demand will tell where it ends up residing relative to the other Windows 8 hardware offerings.
Interesting too that so many of the blogs that I was reading yesterday were halfway expecting something less than this major announcement. It couldn't hurt for MS to build more street cred and anticipation when announcing a new product.
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